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Table of Contents
- Trump Policy Puts Residential Solar Industry at Risk
- Introduction: A Cloud Over Clean Energy
- The Investment Tax Credit: A Cornerstone of Solar Growth
- Historical Context
- Impact on Residential Solar
- The Policy Shift: What the “One Big Beautiful Bill Act” Proposes
- Exclusion of Solar Lease Providers
- Immediate Market Reaction
- Case Studies: Real-World Impacts
- Case Study 1: Sunrun Inc.
- Case Study 2: A Homeowner in Arizona
- Economic and Environmental Consequences
- Job Losses
- Environmental Setbacks
- Industry Response and Advocacy
- Lobbying Efforts
- Public Campaigns
- Alternative Solutions and Policy Recommendations
- Gradual Phase-Out
- Inclusion of All Business Models
- State-Level Incentives
- Conclusion: A Critical Crossroads for Clean Energy
Trump Policy Puts Residential Solar Industry at Risk

Introduction: A Cloud Over Clean Energy
The residential solar industry in the United States is facing a critical juncture as the Trump administration signals a significant policy shift that could undermine years of progress in clean energy adoption. The proposed “One Big Beautiful Bill Act” excludes residential solar lease providers from the federal Investment Tax Credit (ITC), a move that could devastate the industry. This change comes at a time when solar energy has been gaining momentum as a viable and sustainable alternative to fossil fuels. With the potential elimination of the 30% tax credit, the future of residential solar in America hangs in the balance.
The Investment Tax Credit: A Cornerstone of Solar Growth
Historical Context
Established in 2005 under the Energy Policy Act, the Investment Tax Credit (ITC) has been a cornerstone of the U.S. solar industry’s growth. Initially set at 30%, the ITC allows homeowners and businesses to deduct a significant portion of solar installation costs from their federal taxes. This incentive has been instrumental in making solar energy more affordable and accessible.
Impact on Residential Solar
For residential customers, the ITC has made solar installations financially viable, often reducing payback periods and increasing return on investment. Solar leasing companies, which allow homeowners to install solar panels with little to no upfront cost, have particularly benefited from the ITC. These companies rely on the tax credit to make their business models work, passing savings on to consumers.
The Policy Shift: What the “One Big Beautiful Bill Act” Proposes
Exclusion of Solar Lease Providers
The latest draft of the “One Big Beautiful Bill Act” proposes a drastic change: the exclusion of residential solar lease providers from the ITC. This means that companies offering solar leases or power purchase agreements (PPAs) would no longer be eligible for the 30% tax credit. The bill stipulates that the credit would drop to 0% within 180 days of being signed into law.
Immediate Market Reaction
- Stock Market Impact: Solar company stocks have already begun to fall in anticipation of the policy change. Major players like Sunrun and Sunnova have seen double-digit percentage drops in their share prices.
- Bankruptcies: Smaller solar firms, unable to absorb the financial shock, are beginning to file for bankruptcy. Industry analysts predict a wave of closures if the bill passes in its current form.
- Consumer Uncertainty: Homeowners are delaying or canceling planned solar installations due to uncertainty about future incentives.
Case Studies: Real-World Impacts
Case Study 1: Sunrun Inc.
Sunrun, one of the largest residential solar companies in the U.S., has built its business model around solar leases and PPAs. The company has installed systems for over 500,000 customers. With the proposed elimination of the ITC for lease providers, Sunrun’s financial projections have taken a hit. The company has already announced a hiring freeze and is considering layoffs to manage costs.
Case Study 2: A Homeowner in Arizona
Jane Thompson, a homeowner in Phoenix, Arizona, had planned to install a solar system through a lease agreement. The removal of the ITC would increase her monthly payments by 25%, making the project financially unfeasible. “I wanted to go green and save money,” she says. “Now, I’m not sure it’s worth it.”
Economic and Environmental Consequences
Job Losses
The solar industry currently employs over 250,000 people in the United States, with a significant portion working in residential installation and sales. The Solar Energy Industries Association (SEIA) estimates that the proposed policy could result in the loss of up to 100,000 jobs over the next two years.
Environmental Setbacks
Residential solar plays a crucial role in reducing greenhouse gas emissions. According to the U.S. Energy Information Administration (EIA), residential solar accounted for 30% of all solar generation in 2023. A decline in installations would slow progress toward national climate goals and increase reliance on fossil fuels.
Industry Response and Advocacy
Lobbying Efforts
Industry groups like SEIA and Vote Solar are ramping up lobbying efforts to amend the bill before it becomes law. They argue that excluding lease providers undermines the very purpose of the ITC—to make clean energy accessible to all Americans, regardless of income level.
Public Campaigns
Grassroots campaigns are also gaining momentum. Petitions, social media campaigns, and public demonstrations are being organized to raise awareness and pressure lawmakers to reconsider the policy change.
Alternative Solutions and Policy Recommendations
Gradual Phase-Out
Rather than an abrupt elimination, experts recommend a gradual phase-out of the ITC to allow the industry time to adapt. This approach was previously adopted in 2015, when Congress extended the ITC with a step-down schedule through 2021.
Inclusion of All Business Models
Policymakers are urged to include all residential solar business models—purchases, leases, and PPAs—in any future incentive programs. This ensures equitable access to solar energy and supports a diverse and competitive market.
State-Level Incentives
States can also play a role by offering their own tax credits or rebates to offset the loss of federal support. California, New York, and Massachusetts have already implemented successful state-level programs that could serve as models for others.
Conclusion: A Critical Crossroads for Clean Energy
The Trump administration’s proposed policy shift represents a significant threat to the residential solar industry in the United States. By excluding lease providers from the Investment Tax Credit, the “One Big Beautiful Bill Act” risks undoing years of progress in clean energy adoption, job creation, and environmental protection. The immediate market reaction—falling stocks, rising bankruptcies, and consumer hesitation—underscores the gravity of the situation. As the nation stands at a critical crossroads, the decisions made today will shape the future of energy in America for decades to come. It is imperative that lawmakers, industry leaders, and citizens work together to preserve and expand access to clean, affordable solar energy for all.
